Background

Mister Car Wash is organizing its annual National Leadership Conference, aimed at bringing leaders from across the company together to share insights, build connections, and foster collaboration. The conference will take place in Tucson, AZ and will feature keynote speakers, workshops, and training sessions.

Objective

Develop a cohesive and engaging visual identity for the National Leadership Conference 2024 that reflects the company’s values and the conference's theme of "The Customer Experience: Going Beyond the Sale." Create various collateral items to ensure a seamless and memorable experience for attendees.

Target Audience

• Demographics:

  • Age: 20-65

  • Gender: All

  • Location: Nationwide

  • Professional Level: Mid to senior-level leaders within the company

• Key Message:

  The Customer Experience: Going Beyond the Sale

• Key Words:

  Authenticity, Connection, Genuine, Trust, Community, Appreciation, Transparency, Loyalty